Órla Ní hAodha
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Personal profile


I am a self-driven and determined PhD candidate with a keen interest in data, technological advancement and digital marketing. My current work seeks to explore data utilisation within marketing campaign development across the omni-channel environment for small-to-medium enterprises (SMEs) operating within the B2B landscape.

I am passionate about the practical applications of marketing research and as such work to develop research that will impact both customer and marketing practitioner alike. I am particularly interested in the digitalization of previously analogue processes within marketing, advances in marketing campaign development and deployment and the integration of online and offline channels within marketing strategising.

Outside of the academic environment, I enjoy fitness, travel and baking anything chocolate-based.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Bachelors Degree

30 Sep 200130 Jun 2031

Award Date: 30 Nov 2017


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