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Personal profile


Grainne is a skilled marketing and communications professional currently returned to academia to complete a PhD at Waterford Institute of Technology. Her PhD is examining ICT as an enabler of sustainable farming: An empirical study of the influences on farmers' technology adoption decisions. 

Grainne holds a first class Masters in Business Studies from Waterford Institute of Technology (2018). She also graduated with a BBS with French from University of Limerick.

Her research interests include

  • Technology Adoption
  • Business to Business Marketing
  • Advertising Engagement
  • Behavioural Science

Education/Academic qualification

Masters Degree

Award Date: 01 Sep 2019

Bachelors Degree, University of Limerick

Award Date: 01 Sep 2001


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