Dr Sharon O'Brien

I am a Lecturer in the School of Business.  I primarily deliver modules in Enterprise, Marketing and Management and teach these modules in the School of Business, School of Humanities and School of Engineering. I also supervise undergraduate students on business programmes.

My educational background includes a Master of Business Degree from IT Carlow, a PhD from Waterford Institute of Technology and MII Graduateship (The Marketing institute of Ireland).

I have a strong interest in research, particularly in the area of customer service and customer orientation.

I am leading a Erasmus+ project (DIFUCH) on behalf of SETU and working with colleagues in IPB, Portugal and Hanze, Netherlands, the project runs from Feb 2022 to March 2024.

Research

Publications:

O’Brien, S., and O’Toole, T (2021). ‘The effectiveness of role autonomy in influencing job pursuit intentions of customer-oriented frontline job seekers’. Psychology & Marketing, 38(3), 512-523. http://doi.org/10.1002/mar.21450

Conference Papers:

May 2015: Research poster presented at Research Day,  Waterford Institute of Technology: ‘Why and when are customer oriented service employees attracted to service organisations?’

July 2015: Research paper presented at the Doctoral Colloquium at the Academy of Marketing, University of Limerick: ‘Why and when are customer oriented service employees attracted to service organisations’. (ISBN.978.1.905952.64.9).

2016: Research paper preened at the Academy of Marketing, Northumbria University: ‘ Service Organisations – Journey to success: attracting customer oriented service workers (ISBN 978.1.906596.29.3).

May 2017: Paper presented at Waterford Institute of Technology Research Day: ‘Attracting supe-hero employees’. (winner of 2nd prize).

May 2018: Paper presented at Waterford Institute of Technology: ‘Why and when are customer oriented employees attracted to service organisations?’