Ms Sinead O'Keeffe

I am a lecturer in the Department of Management & Organisation in the School of Business, lecturing in Marketing. I am the course leader for the Higher Certificate in Business Studies programme.

I obtained a Bachelor of Arts (Hons) in Applied Languages from WIT and a Masters in Business in Internationalisation also from WIT.  My research interests lie in the area of Sports Sponsorship.  My current research focuses on image transfer effects in sponsorship in Formula 1.  I am undertaking a PhD in the area under the supervision of Dr Do Young Pyun and Dr Peter Dickenson at Loughborough University.