The motivation for this research originates in the current global debate on the need for a sustainable green economy. As micro-firms (those firms with less than ten employees), represent 90.8% of all businesses in Ireland (CSO, 2011) and 75% in Canada (Industry Canada, 2013), the development of their green innovation capability development is vital in pursuit of green economy goals. This thesis studies explores the perceived impact facilitated network engagement has on green innovation capability development in the micro-firm. This study uses a interpretive multiple case, cross-country approach studying micro-firms in Ireland and Canada over a twelve month period. The proactive implementation of green innovation is influenced by the owner/manager (O/M)’s natural environment orientation (NEO) and the potential for economic gain. The findings show that facilitated networks play a role in the development of innovation capabilties and provide an additional resource that the O/M can draw from. In particular, the network allows the O/M to test new ideas, comprehend legislation and identify potential supports in pursuit of green innovation capability development within the micro-firm. This study has academic, practitioner and policy implications as it assists in understanding the impact of inter-firm collaboration on green innovation capability development. This study offers a framework that can be used as a guideline for micro-firm support organisations including facilitated networks to assist micro-firms in reaching their green innovation goals and objectives. At a national level, government run systematic and collective marketing initiatives, which engage with enterprise and networks could help to promote the financial savings and opportunities of green innovation. In the absence of regulations, the onus is on the individual to take accountability for their own green innovation. This exploratory study provides a basis on which further research can be undertaken in the area of green innovation, facilitated networks and the micro-firm. The framework could potentially be applied in other countries and in further micro-firms to test its applicability for the development of green innovation capabilities.
|Unpublished - 2017
- Facilitated networks, Green innovation