Affirming communication's primary role in a manufacturer-retailer context

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Pages (from-to)	1047-1074
Journal	Journal of Marketing Management
Publication status	Published - 2004

Cite this

@article{8730afb51db34f748ba68a606b27ac5b,

title = "Affirming communication's primary role in a manufacturer-retailer context",

author = "Holden, {Mary T.} and Tom O'Toole",

year = "2004",

language = "English (Ireland)",

pages = "1047--1074",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

}