Banking on global success: Internationalization strategy and its limitations (The case of allied irish banks)

Thomas C. Lawton, Denis G. Harrington

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

This article explores the choices and challenges facing Ireland's leading financial services corporation, Allied Irish Banks (AIB), in its strategy for international market growth. It begins with an examination of the company's internationalization strategies within the global banking context. It then considers the limitations of international market expansion and transnational management control for a company with low brand recognition outside of its home market and limited experience of international operations. Finally, it elaborates on the strategic challenges that face the organization and reflects on the lessons for other midsized international companies competing in consolidating, globalized industries.

Original languageEnglish
Pages (from-to)405-424
Number of pages20
JournalThunderbird International Business Review
Volume48
Issue number3
DOIs
Publication statusPublished - May 2006

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