Confessions of a Movie-Fan: Introspection into a Consumer's Experiential Consumption of "Pride & Prejudice"

Markus Wohlfeil, Susan Whelan

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
    Original languageEnglish
    Title of host publicationEuropean Advance in Consumer Research Vol. 8
    PublisherAssociation for Consumer Research
    Volume8
    Publication statusAccepted/In press - 2007

    Keywords

    • Aesthetic/Hedonistic Consumption
    • Affect and Emotion
    • Experiential Effects
    • Movie Consumption
    • Post-Positivist Inquiry
    • Product Perception and Preference
    • Quality of Life
    • Subjective Personal Introspection

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