Abstract
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
| Original language | English |
|---|---|
| Title of host publication | European Advance in Consumer Research Vol. 8 |
| Publisher | Association for Consumer Research |
| Volume | 8 |
| Publication status | Accepted/In press - 2007 |
Keywords
- Aesthetic/Hedonistic Consumption
- Affect and Emotion
- Experiential Effects
- Movie Consumption
- Post-Positivist Inquiry
- Product Perception and Preference
- Quality of Life
- Subjective Personal Introspection