Exploring the impact of augmented reality and virtual reality technologies on business model innovation in technology companies in Germany

Richard Hagl, Aidan Duane

Research output: Contribution to conferencePaperpeer-review

1 Citation (Scopus)

Abstract

Newly-emerging, digitally-based technological innovations, such as augmented reality (AR) and virtual reality (VR), are new drivers for business model innovation. This study aims to develop a better understanding of the impact of AR/VR technologies on business model innovation in technology companies. The objective of the study is “to explore the impact of augmented reality and virtual reality technologies on business model innovation in technology companies in Germany”. This paper investigates the body of knowledge regarding contemporary business model innovation and presents a conceptual framework to guide the research. The philosophical underpinnings of the study are discussed, and the chosen research methodology is justified. A holistic multiple-case study design targets German business-to-business technology companies employing AR/VR technologies to innovate their business models. The paper concludes with a discussion of initial learnings garnered from the implementation of a pre-pilot case study test run, and a full pilot case study.

Original languageEnglish
DOIs
Publication statusPublished - 2018
Event29th Australasian Conference on Information Systems, ACIS 2018 - Sydney, Australia
Duration: 03 Dec 201805 Dec 2018

Conference

Conference29th Australasian Conference on Information Systems, ACIS 2018
Country/TerritoryAustralia
CitySydney
Period03/12/201805/12/2018

Keywords

  • Augmented Reality
  • Business Model Innovation
  • Business Models
  • Case Studies
  • Virtual Reality

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