Marketing Insight: Insomnia: Social Co-Creation, New Platforms for Marketing and Innovation: Case study

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	Fundamentals of Marketing
Editors	Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Publisher	Oxford University Press
Edition	1st
ISBN (Print)	9780198748571
Publication status	Published - 2017

Cite this

@inbook{ba237c7371f246f8b4c98f1d567782d6,

title = "Marketing Insight: Insomnia: Social Co-Creation, New Platforms for Marketing and Innovation: Case study",

author = "Ethel Claffey",

year = "2017",

language = "English (Ireland)",

isbn = "9780198748571",

editor = "Paul Baines and Chris Fill and Sara Rosengren and Paolo Antonetti",

booktitle = "Fundamentals of Marketing",

publisher = "Oxford University Press",

address = "United Kingdom",

edition = "1st",

}