Marketing Insight: Insomnia: Social Co-Creation, New Platforms for Marketing and Innovation: Case study

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationFundamentals of Marketing
EditorsPaul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
PublisherOxford University Press
Edition1st
ISBN (Print)9780198748571
Publication statusPublished - 2017

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