Mobile magazines

Tom Pfeifer, Barry Downes

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Mobile magazines will be magazines on a mobile computing and communication platform (in contrast to print magazines about mobile technologies), providing valuable, current multimedia content. However, there is a gap in the value chain between mobile operators and content publishers, hindering established small and medium sized publishers to enter the mobile market despite its commercial potential. A mobile operator publishing and entertainment platform enables the creation of a new category of mobile service called a mobile magazine. An m-Mag (mobile magazine) eco-system is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.

Original languageEnglish
Title of host publicationHandbook of Research on Mobile Multimedia
PublisherIGI Global Publishing
Number of pages18
ISBN (Print)9781591408666
Publication statusPublished - 2006


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