Netflix’s International Pricing Under Pressure: Case study

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationInternational Marketing
EditorsPervez Ghauri, Philip Cateora
PublisherMcGraw Hill
Edition5th
ISBN (Print)9781526848604
Publication statusPublished - 2021

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