Practical low-cost marketing measures: the experience of Waterford Institute of Technology Libraries

Kieran Cronin, Terry O'Brien

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

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@article{c432b1fa1b704b6d8ccb1bec9258e590,

title = "Practical low-cost marketing measures: the experience of Waterford Institute of Technology Libraries",

author = "Kieran Cronin and Terry O'Brien",

year = "2009",

doi = "10.1108/03074800911007569",

language = "English",

volume = "110",

pages = "550--560",

journal = "New Library World",

issn = "0307-4803",

publisher = "Emerald Group Publishing Ltd",

number = "11/12",

}