Re-branding academic libraries in tough times-attracting students through marketing

Terry O'Brien, Kieran Cronin

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)23-25
    JournalStrategic Direction
    Volume26
    Issue number5
    Publication statusPublished - 2010

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