Re-branding academic libraries in tough times-attracting students through marketing

Terry O'Brien, Kieran Cronin

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

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@article{52e2f51535f24748b3d397d669071d38,

title = "Re-branding academic libraries in tough times-attracting students through marketing",

author = "Terry O'Brien and Kieran Cronin",

year = "2010",

language = "English",

volume = "26",

pages = "23--25",

journal = "Strategic Direction",

issn = "0258-0543",

publisher = "Emerald Group Publishing Ltd",

number = "5",

}