Smart Mobile Media Services: Consumer intention model

Philip O'Reilly, Aidan Duane

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

8 Citations (Scopus)

Abstract

The deployment of Smart Mobile Media Devices (SMMD) is growing rapidly. The primary reason that consumers are dopting Smart Mobile Media Devices is that they integrate many of the functions that previously required numerous technologies and devices. However, research on consumer's perceptions of this phenomenon is still at an early stage. The lack of a comprehensive definition of Smart Mobile Media Devices (SMMD), together with associated Smart Mobile Media Services (SMMS) means that integrating extant research to gain an understanding of consumer's perceptions is very difficult. This paper contributes to the existing theoretical body of knowledge on this phenomenon, through providing comprehensive definitions of both Smart Mobile Media Devices (SMMD) and Smart Mobile Media Services (SMMS). Furthermore, it provides an exploratory model to explore consumers' perceptions of Smart Mobile Media Services.

Original languageEnglish
Title of host publicationMoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia
Pages188-194
Number of pages7
DOIs
Publication statusPublished - 2010
Event8th International Conference on Advances in Mobile Computing and Multimedia, MoMM2010 - Paris, France
Duration: 08 Nov 201010 Nov 2010

Publication series

NameMoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia

Conference

Conference8th International Conference on Advances in Mobile Computing and Multimedia, MoMM2010
Country/TerritoryFrance
CityParis
Period08/11/201010/11/2010

Keywords

  • Consumers
  • Model
  • Smart Mobile Media Devices
  • Smart Mobile Media Services

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