TY - GEN
T1 - Smart Mobile Media Services
AU - O'Reilly, Philip
AU - Duane, Aidan
PY - 2010
Y1 - 2010
N2 - The deployment of Smart Mobile Media Devices (SMMD) is growing rapidly. The primary reason that consumers are dopting Smart Mobile Media Devices is that they integrate many of the functions that previously required numerous technologies and devices. However, research on consumer's perceptions of this phenomenon is still at an early stage. The lack of a comprehensive definition of Smart Mobile Media Devices (SMMD), together with associated Smart Mobile Media Services (SMMS) means that integrating extant research to gain an understanding of consumer's perceptions is very difficult. This paper contributes to the existing theoretical body of knowledge on this phenomenon, through providing comprehensive definitions of both Smart Mobile Media Devices (SMMD) and Smart Mobile Media Services (SMMS). Furthermore, it provides an exploratory model to explore consumers' perceptions of Smart Mobile Media Services.
AB - The deployment of Smart Mobile Media Devices (SMMD) is growing rapidly. The primary reason that consumers are dopting Smart Mobile Media Devices is that they integrate many of the functions that previously required numerous technologies and devices. However, research on consumer's perceptions of this phenomenon is still at an early stage. The lack of a comprehensive definition of Smart Mobile Media Devices (SMMD), together with associated Smart Mobile Media Services (SMMS) means that integrating extant research to gain an understanding of consumer's perceptions is very difficult. This paper contributes to the existing theoretical body of knowledge on this phenomenon, through providing comprehensive definitions of both Smart Mobile Media Devices (SMMD) and Smart Mobile Media Services (SMMS). Furthermore, it provides an exploratory model to explore consumers' perceptions of Smart Mobile Media Services.
KW - Consumers
KW - Model
KW - Smart Mobile Media Devices
KW - Smart Mobile Media Services
UR - http://www.scopus.com/inward/record.url?scp=79956287700&partnerID=8YFLogxK
U2 - 10.1145/1971519.1971552
DO - 10.1145/1971519.1971552
M3 - Conference contribution
AN - SCOPUS:79956287700
SN - 9781450304405
T3 - MoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia
SP - 188
EP - 194
BT - MoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia
Y2 - 8 November 2010 through 10 November 2010
ER -