Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes

Conor Drummond, Thomas O'Toole, Helen McGrath

Research output: Contribution to journalArticlepeer-review

Abstract

Research addressing how social media (SM) is mobilised in interaction with other network actors is rare. The aim of this paper is to identify the micro-processes of SM resource mobilisation at resource interfaces in a collaborative entrepreneurial network. Using a sample of three entrepreneurial firms and their connected networks, the authors inductively analysed 12,491 B2B SM related interactions and 66 h of interview data to identify six foundational micro-processes that underpin SM resource mobilisation: (i) connecting, (ii) matching, (iii) sorting, (iv) managing, (v) divergence, and (vi) contraction. The study contributes to process studies in network-based research by focusing on how SM resources are mobilised at the boundary between firms in a network. In practice, the six micro-processes identified can be used by entrepreneurial firms to purposefully mobilise SM as a resource for collaborative business-to-business network activity.

Original languageEnglish
Pages (from-to)171-187
Number of pages17
JournalJournal of Business Research
Volume145
DOIs
Publication statusPublished - Jun 2022

Keywords

  • Collaborative networks
  • Entrepreneurship
  • Micro-processes
  • Processes
  • Resource mobilisation
  • Social media

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