The Electronic Commerce Integrated Development Methodology For Small Firms

Electronic Commerce (EC) technologies have the ability to reshape industry structure, and in doing so modify the rules of competition, which, in turn, lead to new methods of competing (Thong, 1999; Hawkins et al., 1999). The technological shift from traditional methods to Internet-based methods of trading has facilitated cost and competitive advantage (Auger and Gallaugher, 1997). However, to maximise EC gains it is critical that organisations understand the phases of technological assimilation and also the managerial issues involved in implementing new technologies. This specifically requires a coherent and combined approach to EC technology deployment, Business Process Reengineering (BPR) and associated activities such as Organisational Learning (OL). Research conducted by Turban et al. (1999) indicates that Information Systems Development (ISD) can provide a stimulus for productivity and quality improvements, through process improvements, automation, and associated initiatives. It is therefore evident that there is a very close relationship between BPR and ISD. Furthermore, research reveals that many leading authors view Information Technology (IT) as being a critical enabler of BPR (Bartram, 1992; Davenport, 1993). Stoddard and Jarvenpaa (2000) believe that the absence of IT capabilities can be a major inhibitor to BPR. ...