The emergence of B2B omni-channel marketing in the digital era: a systematic literature review

Social Sciences

• Research 50%
• Customer 40%
• Economic and Social Development 40%
• Literature 40%
• Campaign 40%
• Conceptualization 30%
• Approach 20%
• Enterprises 20%
• Strategy Management 10%
• Encoding 10%
• Design Methodology 10%
• Empirical Research 10%
• Knowledge Gap 10%
• Paper 10%
• Emergence 10%
• Criterion 10%
• Evolution 10%
• Purpose 10%
• Landscape 10%

Economics, Econometrics and Finance

• Distribution Channel 100%
• Business-to-Business Marketing 60%
• Customers 40%
• Systematic Review 10%
• Marketing Management 10%

Computer Science

• Marketing Campaign 40%
• Systematic Literature Review 20%