Top of their Game – Technology Innovation in Manchester City Football Club (FC): Case study

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationPrinciples and Practices of Marketing
EditorsDavid Jobber, Fiona Ellis-Chadwick
PublisherMcGraw Hill
Edition9th
ISBN (Print)9781526847232
Publication statusPublished - 2019

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