Unilever; Harnessing Social Media to Engage Consumers: Case Study

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationFoundations of Marketing
EditorsJohn Fahy, David Jobber
PublisherMcGraw Hill
Edition7th
ISBN (Print)9781526849007
Publication statusPublished - 2022

Cite this