TY - JOUR
T1 - Yield Management a Model for Implementation
AU - Whelan-Ryan, Fiona M.G.
AU - Farrell, Kent
PY - 1997
Y1 - 1997
N2 - The development of the yield management (YM) conceptual model originated from studies carried out by the authors in Ireland and Australia, concerning effective yield management implementation in hospitality operations. Findings from both studies concurred. Education, training and the development of a yield-oriented culture within an organisation are central to the implementation of a yield management system. Hospitality practitioners must then foster this culture by developing and implementing yield-oriented strategic and tactical processes within an organisation. The model has provided the authors with a framework to further examine and evaluate the structure and processes involved in effective implementation. © 1998 John Wiley & Sons, Ltd.
AB - The development of the yield management (YM) conceptual model originated from studies carried out by the authors in Ireland and Australia, concerning effective yield management implementation in hospitality operations. Findings from both studies concurred. Education, training and the development of a yield-oriented culture within an organisation are central to the implementation of a yield management system. Hospitality practitioners must then foster this culture by developing and implementing yield-oriented strategic and tactical processes within an organisation. The model has provided the authors with a framework to further examine and evaluate the structure and processes involved in effective implementation. © 1998 John Wiley & Sons, Ltd.
U2 - https://doi.org/10.1002/(SICI)1099-1603(199809)4:3%3C267::AID-PTH163%3E3.0.CO;2-I
DO - https://doi.org/10.1002/(SICI)1099-1603(199809)4:3%3C267::AID-PTH163%3E3.0.CO;2-I
M3 - Article
VL - 4
SP - 267
JO - Progress in Tourism and Hospitality Research
JF - Progress in Tourism and Hospitality Research
SN - 1077-3509
IS - 3
M1 - 4 (3)
ER -